FAQ
Questions about Sulayo and its three products
Sulayo is a Dubai product studio with three products live: Atlas for IT estate management, Trexo for travel authorisation and expense, and MedKeep for household medicine tracking. This page answers what buyers ask most often about what Sulayo builds, who each product is for, how they are priced and where the data sits.
Questions people ask
What is Sulayo?
Sulayo is a product studio in Dubai that builds operational software for businesses in the UAE and the wider Gulf. Sulayo owns and runs the products it builds rather than taking agency work, and has three live: Atlas, Trexo and MedKeep. It was founded in 2026 and is run by its two founders.
Who is Atlas for?
Atlas is for IT and finance leads running a portfolio of properties, typically hotel groups with more than one site. Atlas covers assets, IP addressing, contracts, budgets, capex, compliance, tickets and changes in one system, scoped per property and rolled up to the group. A single-site business can use Atlas, but the parts that justify it, chargeback and group roll-up, only matter with several properties.
How does Atlas allocate shared IT cost across properties?
Atlas allocates shared IT cost, meaning the org-wide licences and contracts no single property is billed for, by one of three models: by number of rooms, by asset count, or split evenly. The model is chosen per group, and every property then sees its true cost of IT rather than only the invoices addressed to it. This is the part of Atlas that ends the annual argument between properties and head office.
What makes Trexo different from an expense app?
Trexo covers the step most expense apps skip: authorisation before the travel happens, not just the claim afterwards. A travel authorisation request goes through a three-level approval chain of line manager, department head and finance, and payment is carried out by a separate Accounts Payable role. That separation of duties means the person who approves a spend is never the person who pays it, which is the control an auditor asks about first.
Is MedKeep for families or for clinics?
MedKeep is for households. MedKeep tracks what medicine is in the house, how much is left, when it expires and who each one is for, with per-person dose logging and reminders. Medicines are added by photographing the label or scanning the barcode rather than by typing, because nobody enters a full medicine cabinet by hand. It is bilingual English and Arabic throughout.
Are the Sulayo products available in Arabic?
Yes. Atlas, Trexo and MedKeep each ship with their own Arabic dictionary and a right-to-left interface, and this site is written in both languages throughout. Arabic is not a later localisation project on any of the three: it is in the product from the start, which is why the layout flips rather than merely translating the words.
Where is Sulayo customer data hosted?
Sulayo runs on infrastructure operated by Vercel, Neon and Cloudflare, each of which maintains a SOC 2 Type II attestation covering the services Sulayo uses. Sulayo has not completed its own SOC 2 or ISO 27001 audit and does not claim to have. Every query is scoped to one organisation through a single shared module, so a missing scope fails closed rather than returning another customer's data.
How do I get a demo of Atlas or Trexo?
Email hello@sulayo.com or message the founders on WhatsApp from the contact page. A demo of Atlas is usually run against a sample estate the same week, and Trexo can be trialled directly for fourteen days without speaking to anyone. Sulayo does not put a sales sequence between a question and an answer.
At a glance
- Products
- Atlas, Trexo and MedKeep. All three are live.
- Company
- Sulayo, a product studio founded in 2026 in Dubai.
- Languages
- English and Arabic, with a real right-to-left interface.
- Where it is sold
- United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman.
- Hosting
- Vercel, Neon and Cloudflare, each SOC 2 Type II attested.
- Answering
- One of the two founders, usually the same day.